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Tourism to the Western Cape, especially Cape Town, is increasing, and most tourists to South Africa regard the city and the Garden Route as great places to visit.
Also, more foreign than local tourists come here during winter, according to findings in Cape Town Routes Unlimited's (CTRU) first tourism barometer, which was released on Thursday to tourism and hospitality leaders.
The barometer, to be published quarterly, will provide the industry with trends and information to improve planning and marketing strategies.
The latest barometer is based on information that has been collected since the beginning of last year at various tourist centres and venues such as the Airports Company of South Africa, the Waterfront, Table Mountain National Park and the National Ports Authority.
"It has been a huge task, not just in terms of collecting raw data and then collating it, but analysing and presenting it in a way that is meaningful and useful. The information it provides should help make the tourism industry more efficient and profitable," said CTRU acting chief executive Calvin Gilfellan.
He said Cape Town's world ranking as a global congress venue had also jumped from 47th to 29th, while Durban and Pretoria were ranked 168th and 209th respectively.
The barometer contains information about the number of visitors, where they are from, how much they spend and how long they stayed.
It also showed:
# Most visitors (50.6 percent) heard about Cape Town from friends or relatives, followed by the media (20 percent), Internet (18.4 percent) and brochures (7.6 percent).
# Some 16 913 visitors arrived by passenger liners - most of them (23 percent) from the UK followed by Germany (13 percent).
# About 28 percent of visitors inquired about the whole province, and said they intended visiting the Garden Route (19 percent), West Coast (17 percent) and Cape Winelands (14 percent).
# Most foreigners travelled in groups of two, about a third travelled alone, while domestic tourists travelled in groups of three to six. About 43 percent of all visitors returned to the Western Cape; some more than 10 times.
# On average, a tourist spends R2 422 on shopping, R1 640 on leisure and R1 777 on food.
Article from http://www.iol.co.za/
everybody loves Wise Wheels - www.wisewheels.co.za
Also, more foreign than local tourists come here during winter, according to findings in Cape Town Routes Unlimited's (CTRU) first tourism barometer, which was released on Thursday to tourism and hospitality leaders.
The barometer, to be published quarterly, will provide the industry with trends and information to improve planning and marketing strategies.
The latest barometer is based on information that has been collected since the beginning of last year at various tourist centres and venues such as the Airports Company of South Africa, the Waterfront, Table Mountain National Park and the National Ports Authority.
"It has been a huge task, not just in terms of collecting raw data and then collating it, but analysing and presenting it in a way that is meaningful and useful. The information it provides should help make the tourism industry more efficient and profitable," said CTRU acting chief executive Calvin Gilfellan.
He said Cape Town's world ranking as a global congress venue had also jumped from 47th to 29th, while Durban and Pretoria were ranked 168th and 209th respectively.
The barometer contains information about the number of visitors, where they are from, how much they spend and how long they stayed.
It also showed:
# Most visitors (50.6 percent) heard about Cape Town from friends or relatives, followed by the media (20 percent), Internet (18.4 percent) and brochures (7.6 percent).
# Some 16 913 visitors arrived by passenger liners - most of them (23 percent) from the UK followed by Germany (13 percent).
# About 28 percent of visitors inquired about the whole province, and said they intended visiting the Garden Route (19 percent), West Coast (17 percent) and Cape Winelands (14 percent).
# Most foreigners travelled in groups of two, about a third travelled alone, while domestic tourists travelled in groups of three to six. About 43 percent of all visitors returned to the Western Cape; some more than 10 times.
# On average, a tourist spends R2 422 on shopping, R1 640 on leisure and R1 777 on food.
Article from http://www.iol.co.za/
everybody loves Wise Wheels - www.wisewheels.co.za
Labels: Cape Town - Tourism
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